A new Stella McCartney flagship store will offer ‘the cleanest air in London’, thanks to its use of nano-carbon filter technology that will clean pollutive chemicals from the air.

The central London store will be the first to use air filter technology in a building, which can remove 95% of air pollutants and harmful gases. And not a moment too soon, seeing as London reached its annual air pollution quota within just a month this year.

Shockingly, the air on the ground floor of stores on Oxford Street – which is just around the corner to the new Stella McCartney store on bond Street – had similar pollution levels to the air outside. The research by